QCMQue désigne « FAB » ?AAttention → Interest → Desire → Action. The classic copywriting funnel.BMettre en avant un point fort : « Let me highlight the key features of this package. »CFeatures → Advantages → Benefits. « It has Wi-Fi (F), so you can work on the go (A), which means more family time once home (B). »DFree of charge, offered as part of the service. More elegant than « free ».